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What Are the Most Effective Marketing Techniques for Scaling a Crypto Exchange? - Sophiastephen - 03-06-2025 Hi everyone, I'm working on growth strategies for a mid-sized crypto exchange and wanted to gather insights from those who’ve been through similar scaling phases. So far, we’ve experimented with: Organic SEO for long-tail crypto keywords Twitter and Reddit ad campaigns Some influencer outreach on YouTube and X (formerly Twitter) Email drip campaigns for user onboarding and retention These have worked decently, but we’re hitting a plateau in active user growth. Curious to know: Which marketing tactics gave you the best ROI during your scaling phase? Did you use any specialized agencies that actually understood crypto audiences? Is performance marketing worth the investment in this space? Any regional strategies that worked well for LATAM, SEA, or MENA audiences? Also stumbled upon XDMinds' crypto exchange marketing services — they seem to focus specifically on this niche. Has anyone here worked with them or a similar agency? Looking forward to hearing your thoughts and learning from your experience!