How do airdrops drive adoption of dApps and protocols?

[Alexeidj]

Airdrops provide users with a reason to try new dApps or protocols. Free tokens encourage interaction with smart contracts, staking platforms, or governance systems. By lowering entry costs, they attract first-time users who may later convert into active participants. For developers, airdrops are a way to test scalability while onboarding communities. Rewarding early testers fosters loyalty, as they feel part of the journey. Long-term, these users can evolve into ambassadors, promoting adoption. Airdrops thus serve both as a growth hack and a user retention tool.
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