How do you find the right KOL for your campaign

[Alexeidj]

Start by defining your audience and goals. Use tools like Upfluence, Heepsy, or manual searches to find KOLs with aligned values, tone, and follower demographics. Review their past content, engagement rates, and credibility. It’s not about follower count—it’s about relevance and trust. KOL marketing only works when the fit is authentic.
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