Why is ERC-20 the most popular token standard?

[Alexeidj]

ERC-20 gained popularity because it ensures consistency across Ethereum’s ecosystem. Wallets, exchanges, and applications can easily support any ERC-20-compliant token without requiring extra code. This makes it easier for projects to gain adoption quickly. Additionally, ERC-20 offers flexibility in token utility: it can represent assets, voting rights, loyalty points, or stablecoins. The simplicity of its design allows faster deployment while minimizing technical complexities. Its widespread use also provides better liquidity opportunities since major exchanges already support ERC-20. For businesses and startups, this translates into faster go-to-market strategies and stronger investor confidence. Its dominance continues as DeFi and Web3 projects expand.
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